we will talk about ^this one in a few.
when in doubt,
bring the meat out!
that’s something shea moisture probably said in the war room.
they were banished because of their “forgetting who their brand catered to”.
shea moisture is known to be a black hair company,
but they decided this ad was a brilliant idea in some kind of “cross over” situation:
SheaMoisture is CANCELLED pic.twitter.com/T4Dru1JgAq
— NANA JIBRIL 🌙🏳️🌈 (@girlswithtoys) April 24, 2017
rule 1: never alienate your core supporters
they did just that and received a ton of bad publicity on social media.
their stuff is just “okay” in my hair.
in trying to
get forgiven re-brand their image,
they decided to jump on the wave of “sexy wolves with beards”.
peep their new ad with some of our bearded attentionisto favs…